January 17, 2019

Our mission

‘CRV is a leading customer-focused cattle improvement co-operative, fully committed to adding value for farmers’

Innovative leader

CRV wants to play a significant role in the international world of cattle improvement. We want to react quickly to changing market demands and be a groundbreaking organisation by offering innovative solutions and concepts as an answer to the needs of our customers – both dairy and beef farmers across the globe.


Customer focus

CRV, its members, customers and employees, are inspired by the cattle industry. It is from this inspiration that CRV employees have the drive to support their customers and to help them to achieve their goals and to improve their herd results. Customer needs and customer benefits determine our activities and we want to add value for everyone who uses our products and services. This means that CRV wants to deliver solutions that support farmers in their management by contributing to:

  • an increase of the sale price of farm products

  • a decrease in cost price

  • efficient use of labour

  • securing quality in farming

  • Core business

    Cattle improvement is the core business of CRV. This means that our field of activity includes breeding, collection and processing of cattle data, herd book activities, on-farm services, management products and publishing magazines.


    mission3Being a company with a co-operative base, CRV wants to create sustainable added value to support the continuity of our members’ and customers’ businesses for future generations. Reliability and transparency are therefore very important in the way we serve our customers. CRV focuses on return on investment and long-term benefits for all stakeholders including all members, customers, employees, suppliers and the society.

      Black and red peacefully together.

    CRV is also your partner in Grassland genetics.

    Would be farmers..


    Black and red peacefully together.